It doesn't make any sense to a rational thinking person. Some-one very clever worked out how many people would need to be visited by every currently living witness and I can't remember the figure but it was a stupid un-achievable number like a million each or something.
Plus they have just reduced the amount of hours each pioneer needs to maintain their title and rank but I don't suppose any active witnesses will even notice.
It could be why they have launched the jw.org as a place for non-witnesses to go and they can then count those numbers. Non-thinking dubs will be fooled once again.
Edited to add how the flip did their website come up? It wasn't me. Don't click on it